I ask almost every client the same question: do you have a moodboard?
Most don’t. And it makes the work harder than it needs to be – for both of us.
Here’s why it matters. If you tell me you want “a red dress,” I’ll picture something. You’ll picture something else. Everything is relative until I can actually see what you mean. A moodboard – or even just 5-10 saved photos – removes the guessing. The more you collect, the easier it gets to spot what they have in common: color, shape, mood, the way someone carries themselves in a photo.
So please. Make a moodboard.
Two mistakes that show up again and again
- The fantasy figure.
You’re petite, small-framed – and your board is full of curvy silhouettes or six-foot models. You can admire someone’s style without expecting their body. If what you’re collecting has nothing in common with your own proportions, trying it on will only feel discouraging. It was never going to work on you – not because something’s wrong with you, but because it wasn’t built for your shape to begin with.
- The fantasy occasion.
Your closet is jeans and sneakers, but your Pinterest is all evening gowns and events you’re not actually attending. Or you live in comfortable flats, but every saved photo is heels and a pencil skirt. It’s fine to admire it – but ask yourself honestly: is this a life you’re actually going to live, or just a picture you like looking at?
Paper or digital — both work
Paper is playful. It’s tactile, something you can hold and rearrange, and it works especially well in groups – I bring the material, everyone else just cuts and plays. The downside: you won’t always find exactly what you’re picturing in a magazine, so you’ll likely still need to search and print from online too.
Digital, like Pinterest or Canva. These give you unlimited options and makes it easy to shuffle things around as often as you like. If you go this route, consider a few separate boards instead of one: work, leisure, travel, occasions. Keeps things clear instead of one overwhelming mix.
Getting started, without the pressure
Don’t put pressure on the first attempt. Fill one page, see how it feels. Want more? Duplicate it and keep going until you’ve had enough. Give yourself real time – a few hours, or a few evenings if that’s what it takes. Not because you have to finish it. Because you’re trying to discover something.
What to actually look for
Start broad, save anything that catches you, anything you’d want to look like, or feel like. Don’t overthink it yet. Once you have enough, go back and sort:
- Which colors keep repeating?
- Which textures? Flowing, structured, heavy, soft?
- Which silhouettes – fitted or loose?
- More skirts or more trousers, more blazers or more knits?
- Where would you actually wear this, and what would it give you?
Style pillars, not trends
That’s what we’re really looking for – the common denominators that show up again and again.
But a moodboard can lie to you too, if you’re not honest while building it. It’s easy to save what’s popular instead of what’s actually you.
Listen to yourself. Not the moodboard everyone else is making.
Want to try it yourself? Download the free moodboard template. Available as a printable or digital version.
Stay stylish,
Mažena
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